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Privacy Policy

Current Version: 1.0.0
Last Updated: May 8, 2019

AlphaFish, LLC ("AlphaFish," "we," "us," or "our") respects your privacy and is committed to protecting the Personal Data it collects. The purpose of this Privacy Policy is to inform you of how we protect your privacy when accessing or using AlphaFish Resources.

General Terms and Privacy Shield Notice

This Privacy Policy applies to AlphaFish Resources that link to, or reference, this Privacy Policy, and describes the ways AlphaFish collects and uses your personal information and the choices you have regarding collection, use, maintenance, access and transmission of your personal information. Capitalized terms not expressly defined in this Privacy Policy shall have the meaning found in the Customer Agreement. By utilizing an AlphaFish Resource, including without limitation the AlphaFish Services, AlphaFish's website or otherwise providing your Personal Data to AlphaFish via any other means, you or the entity you represent ("you" or "your") accept and consent to the rights, obligations and practices described in this Privacy Policy.

Privacy Shield and Cross-Border Transfers of Personal Data
AlphaFish is an international organization headquartered in the United States of America (the “US”). By utilizing an AlphaFish Resource, you expressly consent to AlphaFish's access, maintenance, transmission and/or use of your Personal Data outside of your country of residence, regardless of location or jurisdiction.

This means that your use of an AlphaFish Resource may result (i) in your Personal Data being stored and/or processed in any country that AlphaFish, our affiliates or our subprocessors maintain facilities, and (ii) that while in such jurisdictions, your Personal Data may be subject to access pursuant to the laws of those jurisdictions (which may be more or less comprehensive as the laws of your country). To obtain a list of AlphaFish's affiliates and subprocessors, please email

Third Party Transfers of Data
AlphaFish may transfer Personal Data to third parties acting on our behalf when operationally necessary to provide the Services. If AlphaFish has received your Personal Data in the US or the EU and subsequently transfers your Personal Data to a third party acting on our behalf, and such third-party agent processes your Personal Data in a manner that is inconsistent with the applicable Privacy Shield Principles, AlphaFish will remain responsible and liable unless we can prove that AlphaFish is not responsible for the event giving rise to the damage.

Dispute Resolution
Please direct any complaints regarding this Privacy Policy to us at, or via postal mail or facsimile using contact information found on AlphaFish's Contact Us page. We will attempt to resolve any such complaints in a reasonably timely manner and in accordance with this policy.

Additional Terms

  1. Who does the Privacy Policy apply to?
    This Privacy Policy applies to all Customers of, and Visitors to, any AlphaFish Resource or AlphaFish Service. In the case of Customers, the Account Holder shall be responsible for (i) informing their End Users, if any, of the existence of this Privacy Policy, as well as any amendments, updates or modifications made to this Privacy Policy and (ii) agreeing to this Privacy Policy, as amended, updated or modified from time to time, on behalf of his, her or its End Users.

  2. What Personal Data is Collected by AlphaFish?
    AlphaFish considers any information that can be used to directly or indirectly identify you to be Personal Data, including without limitation, Personal Data that is accessed, collected, maintained, transmitted and/or used by AlphaFish in the normal course of our business, and is subject to the provisions of this Privacy Policy and applicable law.

  3. How is Personal Data Collected by AlphaFish?
    AlphaFish collects and logs your IP address, the time and duration of your visit, the time and duration of the pages on AlphaFish's website that you view (where applicable) and information about your computer system, such as your browser type and operating system, whenever an AlphaFish Resource is accessed or used by you. In the case of Customers, we collect, maintain, transmit and/or use Personal Data provided by you in your Account, including without limitation, your full name, AlphaFish identification number, billing data and contact information.

    AlphaFish also collects anonymous usage information on Visitors to its website through use of Google Analytics. Google Analytics may employ third party tracking cookies to gather anonymous browser, operating system, geographic, and website navigation information.

    AlphaFish will likely place a cookie on your hard drive during the web visit. A cookie is a unique alphanumeric identifier that AlphaFish uses to determine the number of unique Visitors that view its website, whether or not those Visitors are repeat Visitors, and the source of the visits. Cookies cannot be executed as code or used to deliver a virus. Other servers cannot read cookies and personal information cannot be gathered from cookies. Cookies are simply an identifier shared between you and AlphaFish to allow AlphaFish to improve the services AlphaFish offers to you through its website. If you do not wish cookies to be placed on your computer, then they can be disabled in your web browser. The option to do so is normally found in your browser's "security settings" section. However, please note, permanently disabling cookies in your browser may hinder your use of AlphaFish's website as well as other website and interactive services.

    A web beacon, also known as a web bug, is a small graphic (usually 1 pixel x 1 pixel), that is embedded in a web advertisement, email, or page on AlphaFish's website, which is invisible to you. When you view a page on AlphaFish's website, an e-mail or an advertisement, your web browser will request the web beacon from a web server, which in turn will set a cookie in your web browser containing a unique identifier. This unique identifier will be linked to log information that is used to track your usage of AlphaFish's website in order to determine the effectiveness of content and advertising campaigns.

    AlphaFish does not collect personal information about you as part of a web visit, but web visit information may be tied to other information (including personal information) that AlphaFish collects from you via chat, web forms, and the other means AlphaFish describes in this Privacy Policy.

  4. Why Does AlphaFish Collect Personal Data?
    For Customers
    AlphaFish may use your Personal Data to process your service requests, handle orders, deliver products and services, process payments, communicate with you about orders, provide access to secure areas of AlphaFish's website, and to enable AlphaFish to review, develop and continually improve the products, services and offers that it provides. AlphaFish also uses this information to prevent or detect fraud or abuses of AlphaFish's website and to enable third parties to carry out technical, logistical or other functions on its behalf.

    For Visitors
    AlphaFish uses Personal Data to send information about AlphaFish to Visitors and to contact them when necessary. AlphaFish also uses the information that it collects to improve the content of its website and as training aids for its employees. Visitors have discretion as to whether to grant information to AlphaFish upon AlphaFish's request for information.

    For Financial Information
    AlphaFish will not ask Customers to enter credit card or account information in order to process orders for services placed with AlphaFish.

    For Use Information
    AlphaFish uses website use information to measure interest in and develop its web pages and marketing plans, customize the content you view on your web visits based on your activity during past visits, and administer AlphaFish's website. In addition:
    1. AlphaFish uses a Visitor's IP address to help diagnose problems with its servers, and to administer its website.
    2. AlphaFish uses cookies to help it recognize Visitors as unique Visitors when they return to AlphaFish's website. AlphaFish also uses cookies to tailor content or advertisements to match your preferred interest; avoid showing Visitors the same advertisements repeatedly; compile anonymous, aggregated statistics that allow AlphaFish to understand how users use its site and to help it improve the structure of its website (AlphaFish cannot identify Visitors personally in this way); and count the number of anonymous users of its websites.
    3. AlphaFish uses web beacons to count the number of times that its advertisements and web-based e-mail content are viewed. AlphaFish combines web beacon information with cookies to track activity on its website originating from advertisements and web-based e-mail content.

    For Support Information
    AlphaFish uses information that you provide to it via telephone calls, chat, e-mail, web forms and other communications to correspond with you about services you may be interested in purchasing. If you elect to purchase a service online using a web form, AlphaFish will use the information to establish your account. Information you submit in writing, such as chat, e-mail, and web form information is archived and may be tied to information that AlphaFish collects about your web visits. Your telephone call may be recorded for training purposes and AlphaFish may enter information you provide via telephone into its systems to use for the purposes described in this paragraph.

  5. What does AlphaFish Disclose to Regulatory Agencies and other Third Parties?
    AlphaFish transfers Personal Data to third parties, including without limitation, law enforcement agencies and consumer reporting agencies, in the normal course of business, subject to service of lawful process or your written consent.

    If you breach the Customer Agreement or other applicable Service Level Agreement, or if AlphaFish is under a duty to disclose your Personal Data in order to comply with any legal obligation, AlphaFish may disclose your information to the relevant authority. Disclosure may include, but is not limited to, exchanging information with other companies and organizations for the purposes of regulatory auditing, fraud protection and credit risk reduction. In particular, AlphaFish may release the information it collects to third parties when AlphaFish believes that it is appropriate to comply with the law, to enforce legal rights, to protect the rights and safety of others, or to assist with industry efforts to control fraud, spam or other undesirable conduct. In the event of a Customer request for the disclosure of Personal Data by AlphaFish, Customer will be responsible for the cost of disclosure efforts outside of AlphaFish's normal course of business.

    AlphaFish may release the information it collects to third parties, where the information is provided to enable such third party to provide services to AlphaFish, provided that the third party has agreed to use at least the same level of privacy protections described in this Privacy Policy, and is permitted to use the information only for the purpose of providing services to AlphaFish.

  6. Exercising User Choice
    Subject to applicable law, you have the choice to and right to limit, restrict or deny AlphaFish's ability to share your Personal Data with third parties or use of your Personal Data for a purpose that is materially different from the purpose for which it was originally collected or authorized by you. In order to exercise your right to choose, please contact us at, or via postal mail or facsimile using contact information found on AlphaFish's Contact Us page. Please note, in the absence of any notice to the contrary, you expressly grant AlphaFish permission to share your Personal Data at AlphaFish's discretion.

  7. Security and Integrity of your Personal Data
    AlphaFish intends to protect and secure your Personal Data in accordance to the terms of this Privacy Statement and the Customer Agreement, and has implemented physical, administrative and technical measures designed to protect your Personal Data from unauthorized access, use or disclosure. These industry-standard safeguards are consistent with the ISO/IEC 27001:2013 standard, and include without limitation encryption of credit card information, password and/or cryptographic key-based authentication controls on servers which house personal information, browser-based secure sockets layer encryption, and other storage system access control mechanisms to protect the integrity of internal databases and prevent unauthorized access.

    AlphaFish requires all AlphaFish business partners and vendors to provide the same or greater protections for any Personal Data that is disclosed by AlphaFish in furtherance of our provision of an AlphaFish Resource to you. To learn more about AlphaFish's contractor requirements, please contact us at, or via postal mail or facsimile using contact information found on AlphaFish's Contact Us page.

  8. Access to Personal Data
    You control access to Personal Data maintained or stored by contacting AlphaFish. You may update your information at any time. You may cancel your account at any time and may request that your personal information be deleted from AlphaFish's databases, with the exception of: network access logs, which may be stored for any duration of time at AlphaFish's discretion, cases where financially fraudulent or otherwise illegal activity is deemed to have occurred (as determined by AlphaFish management or law enforcement officials), in which case personal information may be retained indefinitely for purposes of ongoing investigation and prevention of fraud recurrence, or cases where a violation of the Customer Agreement and applicable Service Level Agreement has resulted in cancellation of your account (as defined by revocation of your permission to utilize AlphaFish's services), in which case personal information may be retained indefinitely for purposes of prevention of further use of AlphaFish's services in the future by the offending individual.

    Upon request, AlphaFish will grant you reasonable access to Personal Data maintained by AlphaFish about you. In addition, we will take reasonable steps to correct, amend or delete information that is demonstrated by you to be inaccurate, incomplete or processed in violation of applicable law. Unless required by law, AlphaFish will not permit you to access the Personal Data of any Data Subject other than yourself.

  9. Sensitive Information
    AlphaFish will not intentionally collect or maintain, and requests that you do not provide, any information regarding your medical or health condition, race or ethnic origin, political opinions, religious or philosophical beliefs or other sensitive information. If you host any material or information that is sensitive and/or subject to the Graham-Leach Bailey Act, the Health Information Privacy Portability and Accountability Act, or any other law or regulation, such information and compliance with applicable privacy laws remains solely your responsibility. AlphaFish is not responsible for any sensitive information stored by you on its system.

  10. Children's Online Privacy Protection
    AlphaFish's services are not designed for or directed to children under thirteen (13) years of age and AlphaFish will not intentionally collect or maintain information about anyone under thirteen (13) years of age.

  11. Unmanaged Service
    You bear sole responsibility for maintaining the security of virtual private server ("VPS") environments maintained under your account(s). You are solely responsible for ensuring compliance with any and all applicable privacy guidelines and regulations for all jurisdictions in which you may operate with respect to appropriate practices for the collection, storage, and dissemination of personal information using your AlphaFish VPS. In no event shall AlphaFish be held liable for your failure to adopt and/or practice appropriate measures for safeguarding personal information stored within or transmitted through your AlphaFish VPS.

  12. Enforcement
    If you believe your Personal Data has been used in a way that is not consistent with this Privacy Policy, or if you have further questions regarding this Privacy Policy, please contact our Custodian of Records via email or by writing us at the following address:

    Custodian of Records
    AlphaFish, LLC
    PO Box 24
    Quincy, MI 49082

  13. Definitions
    1. "Custodian of Records" means the AlphaFish employee described in Section 14 of this Privacy Policy.
    2. "Customer Agreement" means the AlphaFish Data Processing and Customer Agreement published here, as amended at AlphaFish's sole and absolute discretion from time to time.
    3. "IP" means any internet protocol address, including without limitation, unique and non-unique network addresses.
    4. "Personal Data" means any information relating to a Data Subject that you or your End Users directly or indirectly provide to us as part of the AlphaFish Services or any Data Subject's use of any AlphaFish Resource.
    5. "Privacy Policy" means this policy, as amended at AlphaFish's sole and absolute discretion from time to time.
    6. "Visitor" or "Visitors" means any individual(s) or entity(ies) that accesses, maintains, transmits, develops, acquires, operates or otherwise uses any AlphaFish Resource but is not a Customer.

  14. Changes
    Amendments to this Privacy Policy may be made at any time and you should check back frequently for any changes. AlphaFish will also provide public notice of amendments to this Privacy Policy on the appropriate AlphaFish Resource. Unless otherwise directed by you in writing to the Custodian of Records, you agree that AlphaFish shall have the right and ability to amend this Privacy Policy at AlphaFish's sole and absolute discretion, and that you waive any requirement for specific or expressed acknowledgement or agreement to any such amendments or modifications. This Privacy Policy was last updated on May 8, 2019.

  15. Verification
    AlphaFish utilizes the self-assessment approach to assure its compliance with its Privacy Policy. AlphaFish regularly verifies that the Privacy Policy is accurate, comprehensive, prominently displayed, completely implemented and in conformity with applicable international law. AlphaFish conducts its self-assessment on an annual basis to ensure that all relevant privacy practices are being followed. Appropriate employee training is in place and internal procedures for periodically conducting objective reviews of compliance are in place.

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